Journey
Corporate Messaging & Product Positioning
From an EAP product launch to a complete corporate messaging transformation.
To launch Journey’s new Employee Assistance Program (EAP) in a saturated market, Next Edition developed a research-driven messaging framework and distinct product positioning that articulated tangible value for both employers and employees. Our work clarified the offer, sharpened differentiation, and equipped internal teams with consistent language and proof points to go to market.
The result: a successful market launch and the foundation for a refreshed corporate narrative that ultimately supported a strategic collaboration with Georgetown University.
“The team effectively captured what makes us different and gave us the language to go to market with confidence. It also provided consistent messaging to use across all sales and marketing channels”
Stephen Sokoler CEO of Journey