Float

Next Edition partnered with Float as the company entered the Canadian market with its modern corporate card and spend management platform. However, the broader challenge was encouraging startups to rethink the entire workflow of company spending.

Many businesses still relied on reimbursements, shared cards, and manual month-end reconciliation. Before prospects could evaluate the platform, they needed to be educated on what a more modern financial workflow looked like.

As a result, we developed a content program focused on education and adoption. Articles explained operational finance concepts such as spend controls, policies, and real-time visibility, product features, and practical user guides. Customer case studies illustrated tangible business outcomes, including improved oversight, reduced administrative effort, and a faster month-end close.

By translating product functionality into everyday financial workflows, the content helped founders, controllers, and finance teams understand how Float fit into real business operations, supporting early adoption, sales enablement, and platform growth as the company scaled.