Premama Wellness

From 2021 until its acquisition in mid-2023, our work with Premama Wellness was anchored in helping this prenatal and postnatal supplement brand earn genuine trust among women navigating one of the most emotionally layered chapters of their lives. This meant developing a brand voice that never leans on fear or oversimplified the experience, always meeting TTC and new parents exactly where they are.

Doing that well required us to go deep on the subject matter. Over the course of the partnership, we became fluent in the clinical and emotional dimensions of the fertility and pregnancy journey, from PCOS and hormonal health to nutrition and postpartum depression. That foundation made the difference between copy that sounds empathetic and copy that actually earns trust.

We led the full content strategy and copywriting for Premama's Instagram, building the editorial calendar, writing captions and shaping the brand's voice across the platform. Our guiding principle was simple: start with what the audience needs to hear, then work backwards to the product.

Beyond social, we art directed various campaign photoshoots and developed editorial and campaign copy tied to key cultural moments, including an International Women's Day campaign centered on real women's voices and experiences as mothers. The goal was to amplify authentic stories without overscripting them, framing the brand's values while keeping women, not the product, at the center of the story.